The 77ab Story
77ab started with a straightforward observation: Bangladeshi players were underserved. The platforms available to them were designed for other markets — slow to load on local networks, priced in foreign currencies, and staffed by support teams with no understanding of Bangladesh Standard Time, local payment rails, or the cricket calendar that shapes the rhythms of everyday life here. We decided to fix that.
The team behind 77ab has deep roots in both the technology sector and the gaming industry. We combined that experience with genuine local knowledge — the kind that comes from understanding why a BPL final is not just a sporting event but a national occasion, or why a seamless bKash deposit matters more to a player in Sylhet than a dozen bonus offers they cannot easily claim. From day one, 77ab was designed around the Bangladeshi player experience, not retrofitted to it.
Our platform launched with a core promise: every feature, every payment method, every piece of English-language support content would be optimised for users in Bangladesh. That means bKash, Nagad, Rocket, and Upay deposits that reflect in seconds. It means live casino tables staffed around the clock so a player in Chittagong can sit at a Baccarat table at midnight without encountering empty seats. It means cricket betting markets that go deep into BPL fixtures, T20 World Cup odds, Bangladesh Tigers test matches, and IPL season specials — because this is what our players actually want to bet on.
Our Mission
The mission at 77ab is clear: to provide the most trusted, most accessible, and most enjoyable online betting and casino experience available to adults in Bangladesh. We measure ourselves against that standard every day — in the speed of our payouts, the quality of our game library, the responsiveness of our support team, and the transparency of our terms. When a player in Dhaka logs in to 77ab and places a bet on the Bangladesh Tigers, we want that experience to be flawless from the moment they click through to the moment their winnings arrive in their bKash wallet.
Our Values
Three values anchor everything we do at 77ab. First, transparency — we publish clear, honest terms and conditions, we do not bury wagering requirements in fine print, and we never use misleading promotional language. Second, security — every account is protected with 256-bit SSL encryption, and our fraud monitoring system runs continuously to detect and prevent unauthorised activity. Third, responsibility — we believe that gaming should be entertaining, and that means giving players the tools to stay in control of their spending and time. Our responsible gaming suite includes deposit limits, session time reminders, and self-exclusion options that any player can activate instantly from their account settings.
Who We Serve
77ab serves adults aged 21 and above across Bangladesh — from the densely connected streets of Dhaka and Chittagong to cities like Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and the coastal communities around Cox's Bazar. Our platform is built to work well on mid-range Android smartphones, which is the primary device used by the majority of our players. We support Bangladesh Taka (BDT) throughout — no currency conversion, no hidden fees, and no need to manage a foreign e-wallet just to enjoy a few rounds of Andar Bahar or spin a Pragmatic Play slot title.
Looking Ahead
The online gaming landscape in Bangladesh is evolving rapidly, and 77ab is evolving with it. We continue to expand our game library, deepen our cricket betting coverage, and improve the speed and reliability of our payment infrastructure. We are actively investing in our customer support capacity so that wait times remain low even during peak periods such as the BPL season, Eid, and major T20 tournaments. Every update we ship is guided by the same question we asked when we built the first version of 77ab: does this make the experience better for Bangladeshi players? If the answer is yes, we build it.